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Software startups

Software-startup
stories.

Lessons from strengthening software delivery, engineering capability, technical leadership, and sustainable growth.

01

Field Note · Software startup · Sri Lanka · 2021–2024 · Case study

From 15 to 80 Engineers: Rebuilding a Software Company

How structured recruitment, training, engineering guardrails, automation, and leadership supported a software company’s reported growth from 15 to 80 engineers.

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02

Field Note · Software startup · Sri Lanka · 2026 · Case study

When AI Weakens the Case for Capacity-Only Outsourcing

Why software partners built around staff augmentation may need to shift from selling headcount to delivering expertise, acceleration, and accountable outcomes.

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