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Practical lessons from improving how small businesses use technology, reach customers, and reduce operational risk.
01Field Note · Small business · Sri Lanka · 2024 · Case study
How a Personal Tour Guide Turned a Website into a Source of Enquiries
How business-first website planning helped an independent tour guide build trust and generate most incoming requests, according to the owner.
Read field note →02Field Note · Small business · Sri Lanka · 2026 · Case study
From a Social Media Page to an Independent Online Store
How an independent online store can reduce reliance on one social platform while giving a retailer greater control over its customer journey.
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