← All Field Notes

Small businesses

Small-business
stories.

Practical lessons from improving how small businesses use technology, reach customers, and reduce operational risk.

01

Field Note · Small business · Sri Lanka · 2024 · Case study

How a Personal Tour Guide Turned a Website into a Source of Enquiries

How business-first website planning helped an independent tour guide build trust and generate most incoming requests, according to the owner.

Read field note
02

Field Note · Small business · Sri Lanka · 2026 · Case study

From a Social Media Page to an Independent Online Store

How an independent online store can reduce reliance on one social platform while giving a retailer greater control over its customer journey.

Read field note
03

Field Note · Small business · South Africa · 2025 · Case study

Why We Did Not Provision for 20,000 Transactions per Second on Day One

How staged cloud capacity planning helped a legacy product relaunch without paying for unproven demand while preserving a practical path to scale.

Read field note
04

Field Note · Small business · Japan · 2025 · Case study

Migrating a Live Platform Without Asking Customers to Start Again

How a live platform migration used repeatable scripts, identity continuity, synchronization, validation, and rollback planning to protect customer access.

Read field note
05

Field Note · Small business · Sri Lanka · 2023 · Case study

Turning a Production Data Loss Incident into a Practical Backup Strategy

How a production data-loss incident led a small business to separate irreplaceable data, define backup retention, monitor failures, and plan restore testing.

Read field note
06

Field Note · Small business · Japan · South Africa · 2024 · 2025 · Case study

Two Cloud Cost Reviews, Two Different Answers

Why two businesses with the same cloud-cost goal needed different recommendations based on application architecture, demand, migration risk, and commercial flexibility.

Read field note